Crayola Color Coolerz and other questionable soft drinks to be marketed to America's children.

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Remember Fizzies?

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How could I forget Fizzies - they were amazingly revolting. No wonder they vanished. These new drinks aimed at kids sound equally unlovely:

Remember Fizzies? They’re back. The fruit-flavored, effervescent drink of the ’50s and ’60s has returned. Just drop the tablet (sweetened with sucralose) into water, and watch it fizz like an Alka-Seltzer into brightly colored, flavored waters: lemon lime, cherry, orange, fruit punch, root beer and sour apple. Meets daily vitamin C requirements with a suggested retail price of $2.99 for eight tablets.

Crayola Color Coolerz offers brightly colored bottled water that is sweetened with no-calorie sucralose, instead of sugar or corn syrup. Advanced H2O is paying Crayola to use its logo. The company plans to sell Berry Blue, Wild Strawberry, Screamin’ Green and Purple Pizzazz in eight-packs of kid-size 8-ounce bottles retailing for about $2.99.

New beverages join the Coke-Pepsi wars

Richard
June 21, 2006 • Permalink
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My thanks,
Richard

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